Our proprietary data-driven MarTech, The Bespoke Method, precisely pairs the world’s most exclusive offerings with their most qualified audiences.
THE MOST TAILORED
MARKETING APPROACH
IN ULTRA-LUXURY
MARKETING APPROACH
IN ULTRA-LUXURY
Originally designed to market and sell $10M+ properties, The Bespoke Method uses the power of our data and relationships to hyper-target UHNWIs.
Today, The Bespoke Method has grown from its origins in real estate to the most effective data and relationship-driven marketing technology for industry leaders from exhilarating automotive brands, fine material goods, private aviation, and more.
HOW IT
WORKS
WORKS
The Bespoke Method leverages powerful insights and our proprietary marketing technology to ensure hyper-targeted visibility for every marketing and sales initiative within our portfolio.
Following an algorithm that encompasses persona creation, tracking seasonal travel patterns, and tailoring content to niche-specific interests and lifestyles, The Bespoke Method then systematically identifies and engages the most eligible prospects.
Fueling The Bespoke Method
Our valuable relationships and perpetually expanding database of UHNWIs—and the influential people and transactions in their orbit—function as the fuel behind The Bespoke Method.
Travel Patterns & Precise Timing
Our captured data grants us insight into the travel patterns of UHNWIs, allowing us to more effectively reach qualified prospects in select locations at precisely the right time.
Transaction & Liquidity Event Tracking
By tracking all $10M+ transactions and wealth-generating liquidity events, we capture new audiences at opportune moments most ripe for engagement.
Exclusive Delivery
Using refined data, The Bespoke Method empowers us to guarantee exposure to only the most relevant and qualified individuals. This precise engagement helps to maintain the exclusivity of our clients’ offerings.
Reaching The Circles of Influence
To expand our reach, we target the individuals who surround these UHNW prospects—including the brokers, architects, designers, financial and legal professionals, and influencers within their circle.
Tailored Creative
Guided by our insight on the personas of our desired audiences, Bespoke Luxury Marketing creates compelling marketing campaigns tailored to each niche subset.
A Proven Method
The Bespoke Method, our data-driven MarTech, is responsible for driving more than $10 billion in ultra-luxury purchases in recent years.
“The Bespoke Method has been the single most effective tool impacting Bespoke’s success, enabling us to target-market and sell with precision.”
CODY VICHINSKY
FOUNDING PARTNER & PRESIDENT
FOUNDING PARTNER & PRESIDENT
SIMPLIFYING THE ALGORITHM
Research & Strategy —> Persona Creation —> Data Compilation —> Tailored Creative —> Rotational Timing Schedule —> Delivery —> Engage —> Adjust Based Upon KPIs & New Data Inputs —> Re-Engage —> Results